Open Call for Events Tasmania Marketing Grant Program 2025 (Australia)

The Tasmanian Government’s Events Strategy 2023- 2027 provides a framework to maintain a sustainable and successful tourism and hospitality sector that delivers greater benefits to the economy and the communities, by supporting events that align with these three pillars:

• Economic – Events are a key generator of economic growth opportunities.
• Social – Events contribute to the environment, wellbeing and connectedness, and incorporate into their offerings a genuine recognition of the island and its people.
• Brand – Events create substantial value for Tasmania and Tasmanians. Tasmania has become a popular destination for visitors seeking to explore the many unique experiences on offer.

Aim

• The aim of the Events Tasmania Marketing Grant Program – 2025 is to provide grants to the organisers of events in Tasmania to increase visitation to their event.

Funding Information

• Grants between $2,500 and $10,000 are available to support event organisers in enhancing their existing marketing strategies for established Tasmanian events.
• Applicants must choose to apply for either Tier 1 or Tier 2:
  • Tier 1: Grants between $2,500 and $5,000 are available for events primarily targeting an intrastate (within Tasmania) audience.
  • Tier 2: Grants between $5,001 and $10,000 are available for events targeting an interstate (outside Tasmania) audience.

Eligible Expenditure        

• Marketing activities must clearly relate to an event outside of any core business activities, unless the core business consists of producing events.

Ineligible Expenditure

• Print marketing materials, due to sustainability considerations.
• Purchase of non-marketing related equipment, activities and/or services, which are not solely for the purpose of marketing this event.
• Marketing activity costs for events which have already been delivered or due to be delivered before the commencement of the funding period, including activities that commence before the funding is approved. Funding will not be provided retrospectively.
• Fines and penalty payments.
• Debt or loans.

Eligibility Criteria

• Applicants must meet the following eligibility criteria:
  • Be registered for tax purposes in Australia with a continuously active Australian Business Number (ABN) on or before 30 June 2024.
  • Be an event organiser delivering an event in Tasmania between 1 January and 30 June 2025.
  • The event must not be a new event; it must have been held previously.
  • Submit an application at least six weeks prior to the event commencing.

Ineligibility Criteria

• Applications will not be accepted from the following: 6.1. Events Tasmania’s grant programs do not support:
  • Conferences.
  • Conventions.
  • Symposiums
  • Trade fairs.
  • Expos.
  • Concert series.
  • Touring acts or shows.
• State and Australian Government entities.
• Organisations that are delivering events outside of the period 1 January – 30 June 2025.
• Any organisation/business that is trading insolvent, under external administration or bankruptcy.
• Any organisation/business that submits an application without the required supporting evidence.
• Events that have already received funding from another Events Tasmania grant program.
• Applicants with overdue reporting obligations from previous Events Tasmania grants.

Assessment Criteria

• Criterion 1 – Marketing Plan
• Criterion 2 – Marketing Budget
• Criterion 3 – Event Budget

For more information, visit Tasmanian Government.