Market and Audience Development Grant Program (Singapore)

They recognise that arts intermediaries, such as galleries, presenters, impresarios, literary publishers etc., also play a role in bringing artists and artworks to audiences and markets. This grant also supports such efforts that directly benefit Singapore artists, particularly in reaching new audiences and markets.

Like you, they believe that beyond marketing, there is a need to develop relationships with audiences and patrons, and that once experienced, the arts can empower and enrich lives. In the long run, they hope that this will inspire a deep and abiding appreciation for the arts as part of their culture.

Funding Information 

• Organisation Type:
  • Non-Profit Organisations: Up to 70% of a realistic budget
  • For-Profit Organisations: Up to 50% of a realistic budget
• Capped at: $70,000 per financial year for each applicant
• 3 travel-related grants per financial year.

Eligible Activities 

• Your programmes and projects can involve any of the following activities:
  • Marketing and Audience Development Initiatives:
    • Market research including audience surveys;
    • Branding, marketing and publicity for the arts group/company, or for specific projects/productions;
    • Development and production of resource materials or collateral for sponsor or audience engagement;
  • International Activities:
    • International touring;
    • Participation in international arts platforms (e.g. festivals, trade fairs, biennales, etc.;
    • International visit programmes (e.g. for media, arts personalities etc).

Eligibility Criteria

• The Market and Audience Development grant is open to:
  • Individuals who are Singapore citizens or Permanent Residents (PRs), preferably residing in Singapore and actively contributing to the local arts scene (e.g. artists, collectives, performers, writers, presenters, curators, producers, impresarios, dramaturges and other people working in the arts):
    • Priority will be given to applications by Self-employed Persons (SEPs), who are Singapore Citizens of Permanent Residents, residing in Singapore and work in the local arts scene.
  • Organisations whose core business is related to the arts and which are either registered with ACRA (including sole proprietorship/limited liability partnership (LLP)/Company Limited by Guarantee (CLG)/Private Limited Company) or as a society with the Registry of Societies at the time of application.
• Proposals that involve collaborations with foreigners are eligible, as long as the lead applicant and at least half the team is Singaporean or PR.

Ineligibility Criteria

• NAC will not be able to support your application if you:
  • Are a group/organisation:
    • constituted for non-secular purposes;
  • Are proposing a project that:
    • has already commenced10 prior to the time of application;
    • does not have a clearly defined arts component, including projects primarily aimed at promoting religious causes;
    • is held at a religious venue;
    • is not intended for public consumption;
    • is intended to fundraise for charitable and/or social causes;
    • is presented under the auspices of a school or tertiary institution, or is part of the curriculum;
    • is intended for academic purposes;
  • Have pending/outstanding:
    • evaluation reports on the use of previous grants from NAC;
    • outstanding debts with NAC (you are eligible to apply once you have cleared your outstanding debts).

For more information, visit National Arts Council Singapore.