Nominations open for Outdoor Media Awards (UK)

The Outdoor Media Awards are proudly organised by Clear Channel UK in partnership with Campaign, and they promise an unforgettable night of celebration for the industry’s best and brightest.

Categories

• They’ve grouped the awards into 4 categories to reflect the different disciplines within Out of Home:
  • Creative: The core of the media and advertising industries.
    • Visual Craft Award: This category celebrates truly Powerful Posters with best-in-class design and outstanding creative craft. The winning creative will showcase brilliant art direction, powerfully convey its message and be true to the brand. The creative will also embrace the environment in which it is displayed. The award is open to brands and companies of all sizes and must be attached to a delivered campaign.
    • Tech Innovation Award: This award honours creative executions that stand out owing to the innovative use of tech or data. The winning campaign will use tech or data in new and interesting ways to push the creative boundaries and capture incremental audience attention. This award will be judged on how the tech or data has been used to deliver a creative execution, rather than for campaign planning. The award is open to brands and companies of all sizes.
    • Installation and Experience Award: This award salutes bespoke installations and immersive real-world experiences. Entries can, but do not need to, employ traditional OOH formats. The award is open to brands and companies of all sizes.
  • Planning and Execution: A big high-five to all the planners and their craft.
    • Data and Intelligence Award: This award recognises smart planning powered by data. Entries will clearly demonstrate how the use of audience data, insights and tools were employed to create an effective strategy, plan and campaign. The award is open to brands and companies of all sizes.
    • Cross-Format Award: This award is open to campaigns that have strategically employed at least two different OOH advertising formats, ideally across different environments. The entry needs to clearly demonstrate why particular formats have been used together, and the strategy behind those planning choices. The award is open to brands and companies of all sizes.
    • Cross-Channel Award: This award is open to campaigns that have strategically used OOH as a lead media channel in complementing other channel activity. The award is open to brands and companies of all sizes.
    • Programmatic Out of Home Award: New for 2025, this award acknowledges the incremental benefits of programmatic OOH. Entries will be able to demonstrate how and why an effective campaign was planned and delivered through the programmatic channel. Qualifying programmatic OOH campaigns may have complemented existing OOH activity, be that standalone pDOOH, or part of a broader omnichannel programmatic campaign. This award is open to brands and companies of all sizes. NB. For campaigns to be eligible they must have ran through the OpenRTB protocol.
  • Effectiveness: Celebrating the effective campaigns for big, small and new advertisers.
    • Brand Building Award: This award celebrates brands that have consistently invested in OOH as a core part of their media plan. Brands need to demonstrate, either through bursts of one campaign or with multiple campaigns over time, how OOH has delivered. Entries into this award must have invested over £500k in OOH through the past 12 months.
    • Local Advertising Award: This category recognises effective local campaigns delivered by or on behalf of local advertisers. The award is open to all businesses and organisations that are based in the same community, town or city as the OOH campaign itself.
    • New Approach Award: This award commends any advertiser, small or large, that has either; used OOH for the first time, returned to using the channel after at least one year away or have distinctly changed their strategic approach.
  • A Platform for Good:  Rewarding those using and working in Out of Home to make their world a better place to live.
    • National Social Impact Award: This purpose orientated award recognises national OOH campaigns or initiatives that are centred around driving positive societal, behavioural or environmental change. This can be a paid-for or pro-bono activity from brands, agencies, charities or government.
    • Community Social Impact Award: This purpose orientated award recognises local OOH campaigns or initiatives that are centred around driving positive change in the community. This can be a paid-for or pro-bono activity from advertisers, agencies, charities, schools, colleges or councils.

Funding Information

• This is the best of the best of their category winners, according to judges, and the selected brand will be awarded £150,000 worth of media space to use across Clear Channel UK’s digital screens.

Eligibility Criteria

• Entries are open to any organisation, in any sector and of any size (except the Local Advertising Award).

Application Requirements

• They also need you to provide them with a minimum of 2 and a maximum of 12 supporting materials which can include high-res images of the campaign (min. 1000px/150dpi) and any other supporting materials such as graphs and videos.
• If you wish to upload a video as part of your submission, please do so by uploading it to a sharing platform of your choice (i.e. Vimeo, YouTube, Dropbox etc.) and pasting in a URL into the box on theentry form. Please note: They Transfer links are not accepted.

For more information, visit Clear Channel.