Frankston City Council’s Destination Event Attraction Program (Australia)

The Destination Event Attraction Program (DEAP) has been developed by Frankston City Council to support the ongoing attraction of events which will enliven the community and lifestyle, drive visitation and result in positive creative, economic and social outcomes.

The DEAP is a centrepiece to the Council’s program to strengthen Frankston City’s positioning as a destination for major and seasonal events and rejuvenate the City’s broader visitor economy.

The DEAP offers cash and in-kind sponsorship to support suitably experienced creatives, collaborators and event organisers to curate and deliver a single or series of events from concept through to presentation in Frankston City.

Objectives

• Council aims to build Frankston City’s reputation as an arts, culture and tourism destination by partnering with organisations to deliver high quality festivals and events which activate the spaces, enhance resident and visitor experiences and embrace and build upon the City’s creative arts culture.
• The key objectives of the program are to partner with event organisers that will:
  • Position and build Frankston’s reputation as a Creative Events Destination
  • Deliver high calibre events
  • Enhance Civic pride, transform perceptions and stimulate imaginations
  • Present unique and Distinctly Frankston experiences which drive visitation and create social media worthy moments
  • Achieve significant media attention and reach
  • Inspire creative community, embrace bold ideas and creative ambition Celebrate cultural diversity, inclusion and accessibility
  • Showcase the City’s lifestyle and cultural assets, delivering experiences which are distinctly Frankston
  • Expose and attract new audiences to Frankston City
  • Drive economic and branding benefits to the local economy

Priorities

• Off-season: Events proposed for the window of May October are viewed favourably, but not a requirement. Council is actively looking to attract programming for this traditionally quieter period in the event calendar.
• Location: Council is interested in events that will invigorate out-of-the-box spaces which have traditionally been unused or underutilised.
• Out-of-area visitation and spend: Tourism expenditure will be a key metric used to measure the value added to the local economy resulting from event visitation.

Tiers

• Tier 1
  • High calibre events which position and build Frankston’s reputation as a Creative Events Destination via unique experiences that transform perceptions, achieve significant media attention and drive economic and branding benefits to Frankston through the attraction of new audiences.
• Tier 2
  • High calibre events which contribute to positioning Frankston as a Creative Events Destination by presenting bold ideas that stimulate imaginations, celebrate the city’s lifestyle and generate significant positive media attention to transform perceptions and attract new audiences.
• Tier 3
  • Events which stimulate imaginations, celebrate the City’s lifestyle and cultural diversity and generate positive local media attention to enhance Civic pride.

Funding Information

• The minimum amount of funding that can be granted is $5,000 from a total funding pool of $250,000.

Eligibility Criteria

• For an application to be eligible, the Event proposed must:
  • Take place within the Frankston City Council Local Government Area (Frankston City)
  • Be publicly accessible
  • Be predominantly creative or cultural
  • Demonstrate it is of significant economic, social or community benefit
• Applications will only be considered if:
  • They are submitted in line with program dates and include all requested supporting documentation
  • All appropriate areas of the application are completed

Ineligibility Criteria

• Applications will be ineligible if;
  • The event already exists in Frankston City or within 25km of Frankston City;
  • The event is already receiving funding from Frankston City Council in the proposed financial year;
  • The event is a private event or function, or the proposed event will be held for members of a community or business organisation exclusively;
  • The funding is for capital works or expenses including the purchase of event infrastructure;
  • The event is political or religious in nature, or hosting any particular political party or religion.

For more information, visit Frankston City Council.