Entries open for Uganda Marketing Excellence Awards

These awards not only bring recognition but shed light on the issues that matter across the industry. The 2023 awards shall be a red-carpet, black-tie event to celebrate marketing excellence for the projects, campaigns executed from November 2022 to October 2023.

Through these Awards, they’ll explore every year how well brands, marketers and their agency partners have leveraged different media channels, digital and traditional, to create campaigns that have made a powerful impact on their target groups.

Though digital media continues to be many marketers’ favorite new playground, the Uganda Marketing Excellence Awards are media-agnostic and will felicitate work across media channels.

Awards 2023 Categories

• Advertising Campaign of the year
  • This recognizes campaigns that used striking creativity and strategic planning to reach and engage target audiences. Channels include outdoor, TV, radio, online or print.
• Best use of Partnership Marketing
  • This recognizes the effortless strategic alignment of two or more partnering organizations to deliver a compelling customer marketing campaign. Showing how the joint approach and shared goals achieved a measurable win-win result.
• Best use of Digital Marketing
  • This recognizes the best use of digital to achieve a business objective. Including social media, innovative, creative, programmatic, or immersive to deliver marketing excellence and a strong return on investment.
• PR campaign of the year
  • This recognizes excellence in the field of PR and related communications. It covers all aspects of the discipline, from brand building events through to the effective management of an issue or crisis. With demonstrated use of creative and innovative strategies to achieve desired business outcomes.
• Best Innovation – New Product/Service/Process
  • This recognizes the innovative development of a new product or service. Its customer- centricity approach leading to an outstanding value proposition and mutually benefitting the business and customers.
• Experiential marketing Campaign of the year
  • This recognizes the best individual campaign, product/service launch or event that delivered a stunning impact on the target audience and competition.

Special Categories

• Best ESG campaign (New for entry but not for public vote)
  • This award recognizes the effective harnessing of an organization’s influence to deliver a positive social or environmental change.
• Best Not for profit/Social good campaign (New for entry but not for public vote)
  • This award recognizes marketing success in the pursuit of growth when lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.
• Marketing Campaign of the Year (For entry but not for public vote)
  • This recognizes the best individual campaign that delivered a stunning impact on the target audience and competition.
• Marketing Pioneer Award- Not for entry and public vote
  • This award recognizes an individual who has made a significant and meaningful difference to the Marketing Profession in Uganda through sound business practice, development of the marketing profession, or wider industry achievements.
• Rising Agency of the year- For entry but not for public vote
  • This award recognizes a new/rising agency that has had unrivalled year. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.
• Agency of the year – For entry but not for public vote
  • This award recognizes the agency that has unrivalled years. Showcase your successes across strategy, insight and creative, proving how you have delivered marketing excellence for your clients, outshone your competitors and set new standards for the future.

Criteria

• The competition is open to campaigns (implemented only for the Ugandan market) created and promoted between 1st Nov 2022 – 30th October 2023.

For more information, visit UMEAS.