Call for Applications: Battle of Minds Competition (UK)

Competition Challenge

• ​​They want to hear your ideas and see your passion for looking after the environment, creating a positive social impact or championing integrity. The following challenges are:
  • Product Revolution Challenge
    • Develop a revolutionary food or beverage brand!
    • Come up with an innovative product idea for everyday life. Think of unexpected ingredients that can replace caffeine, sugar or alcohol.
    • Create a well-being FMCG brand from scratch that consumers will love. Push the boundaries of how this brand can be positioned and marketed.
  • AI Revolution Challenge
    • Disrupt through technology!
    • Come up with an AI-powered tool that enables a company to source, generate & validate new product ideas in the wellbeing & stimulation space that consumers deeply want.

Prize Information

• First Place
  • The global winner team will receive up to £50,000 as a non-conditional investment by Btomorrow Ventures (BAT’s venture capital arm) into their idea as well as their support to help them get it up and running.
• Second Place
  • The global runner up team will receive Formula 1 race tickets to a grand prix in the 2025 F1 season.
• Local Winners
  • Winners of the local rounds will receive various local prizes such as employment opportunities at BAT, gadgets or monetary prizes.

Eligibility Criteria

• This Competition is free to enter and open to all participants who meet the following criteria (“Entrant Teams”): Participants may only enter in teams of two to four individuals (or in teams of three individuals only in the case of participants from Bangladesh). Participants are responsible for forming their own teams. Entries from individuals alone will not be accepted. By submitting an entry for a team, that submitter confirms and warrants that they have the authority and consent to enter on behalf of the other team members.
• Participants aged 18+ at universities (or equivalent institutions) (“Eligible Institutions”) located within the list of Eligible Countries (as set out in Schedule 1) and studying for a bachelor’s or master’s degree (or other equivalent courses) at that Eligible Institution, or who have completed their studies at the Eligible Institution less than five years before the Closing Date.
• Only entrants studying at Eligible Institutions located in the Eligible Countries will be entitled to participate in the Competition.
• The Eligible Countries are:
  • Hungary, Bulgaria, Croatia, Italy, Romania, Serbia, Turkey, UK, Spain, Colombia, Mexico, Venezuela, Taiwan, Japan, Azerbaijan, Kazakhstan, Kingdom of Saudi Arabia, Pakistan, Indonesia, Malaysia, Vietnam, Bangladesh, Nigeria, Kenya, South Africa.
• The Competition is not open to the following: 
  • current or former interns of BAT, or of any affiliate, partner and/or subsidiary of BAT (other than individuals who received such internship in connection to previous BAT Battle of Minds competitions);
  • current or former employees (whether full or part-time, permanent or temporary or otherwise), agents, consultants or contractors of BAT or of any affiliate, partner and/or subsidiary of BAT (other than individuals who received such employment in connection to the Battle of Minds competition);
  • anyone professionally connected with the Competition or with BAT or any affiliate, partner and/or subsidiary of BAT; immediate family members of (or persons living in the same household, whether related or not) any such individuals referred to above as not being eligible to participate; and
• BAT reserves the right to reject entry by, or cease the continued participation of, a person or team it considers to have entered in breach of these Competition Terms and Conditions. BAT reserves the right to require Entrant Teams and their individual members to provide proof of eligibility to enter at any point during the Competition.
• Entrant Teams will need to have access to the internet, and will need to have the ability to prepare supporting documents and upload these files to the internet.
• All Members of an Entrant Team must be located within one of the Eligible Countries (“Entrant Market”).
• BAT may in its absolute discretion accept entries from Entrant Teams that validly entered similar competitions run by local BAT subsidiaries and progress these entries into any appropriate stage of the Competition.

For more information, visit BAT.